Visa Flexible Credential

While working at Visa, cardholders frequently express concerns about managing multiple cards. Studies reveal that most people have at least three accounts, raising the question: how can we simplify day-to-day management of multiple cards and accounts?

The product was announced at the 2024 Visa New Product Payment Forum.

Some of my work is under NDA, below features have been modified / released to the public. Products and images are owned by Visa Inc or prospective clients.

PILOT PARTNERS

JAPAN: SMBC Bank
Olive card is the first all-in-one card that combines Banking account, debit, credit, and point payments.
USA: Affrim, TD Bank, Wells Fargo

PROJECT RELEASED

2024 MAY

MY ROLE

Conducted attitudinal research to understand user needs around multi-account management.
Collaborated cross-regionally to support product innovation for a single dynamic credential that integrates debit, credit, installment, and loyalty options.
Developed interfaces to help users set account goals, manage preferences, and understand product value.
Contributed to the global expansion strategy, with a key announcement at the 2024 Visa Payment Forum and upcoming U.S. pilot.

How might we simplify payment options on one card

THE PROBLEM

For years, managing finances meant juggling multiple cards—one for each credit line or account for separate cards. Imagine if all of these could merge into one sleek, flexible solution, freeing up wallet and simplifying transactions.

How do we map multiple funding sources to a single card?

Allowing users to navigate between

Debit/ Credit

Installment

Reward Point

THE SOLUTIONS

Help cardholders figure out how they should be using their accounts
Assist cardholders in keeping track of the goal for each account
Capability for accessing multiple accounts from a single issuer with a single credential
Revalue the cardholder’s goal for each account as it changes from time to time
Ability to link both new and existing accounts and pre-set how to fund transactions via the issuer's mobile app
Provide insights for the issuer to fully understand how the customers actually want from their accounts.

Multi-Account Service

A single, dynamic credential that helps users access, manage, and make the best out of multiple accounts and services.

Dynamic credential

Unlock seamless banking with dynamic credentials on one card, simplifying access and streamlining all your accounts for a more efficient financial experience.

Goal setting

Interaction helps the user to understand what the product is capable of and set their goal accordingly to maximize the benefit.

Goal setting

Interaction helps the user to understand what the product is capable of and set their goal accordingly to maximize the benefit.

Setting Hub

Have a clear landscape of how each account has been using and make changes from time to time.

2024 Visa Payment Fourm Product Release

Conclusion

Japanese bank SMBC’s Olive card is the first active card that enables this service worldwide in 2023. Soon, this feature will roll out across regions and issuers, with financial institutions and card holders gaining access worldwide, starting with a U.S. pilot later in 2024.

NEXT PROJECT

Bankee APP→

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